Dominic Lachance

Experienced Digital Marketing Innovator

Lead Generation Expert, Social Media & Web Strategist, CRM & Marketing Automation Specialist, WordPress Pro, ABM & Intent Data Aficionado, AI & Blockchain Enthusiast

Get to know me

WELCOME TO DOMINICLACHANCE.CA

Experienced Digital Marketing Innovator

Download my resume (PDF)

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View my LinkedIn profile

View my Videographer Portfolio



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“Strive not to be a success, but rather to be of value.”
- Albert Einstein






About me

With over two decades of dedicated experience in the field of digital marketing, my expertise spans various domains including technology, engineering, artificial intelligence, internet, audio and video, and online learning. My unwavering passion lies in harnessing the power of data and technology to optimize marketing endeavors and propel business expansion.

In my capacity as the guardian of the marketing technology arsenal, I take the helm in orchestrating the administration and oversight of integrations, lead routing, field mapping, meticulous documentation, and the continual refinement of functionalities. Additionally, I spearhead the evaluation and implementation of both emerging and established technologies while nurturing fruitful relationships with our esteemed vendors. My proficiency extends to a wide array of platforms, including but not limited to Pardot and Salesforce, as well as other invaluable tools such as WordPress, Google Analytics, Google Ads, JIRA, DocuSign, and GoToWebinar. To further bolster my qualifications, I have earned numerous certifications and badges from renowned entities like Salesforce, Google, Siemens, and other esteemed organizations. My commitment to excellence has been recognized through several accolades, underscoring my achievements in the realms of marketing automation and digital marketing campaigns, spanning diverse industries, including music and engineering.

Publications

Capabilities


Over the years, I've accumulated extensive expertise in various software platforms, encompassing Adobe Creative Suite, Google Ads, Tags, Analytics, WordPress, and numerous others.

Additionally, I possess proficiency in an array of supplementary skills, ranging from an expert level command of Adobe Creative Suite to a versatile skill set encompassing PHP, JavaScript, CSS, HTML5, MySQL, Apache, Linux, and database management. Furthermore, I excel in roles such as videographer, video editor, camera operator, DOP (Director of Photography), and possess a deep understanding of mobile development, blockchain technology, smart contracts, and project management across a diverse spectrum of business applications.

Pardot Marketing Automation

Salesforce

Account Based Marketing

Demand Generation

Analytics & Business Intelligence (BI)

Web Development

Experience


A seasoned technology and engineering marketing strategist, I bring more than two decades of rich experience to the table, specializing in the dynamic realms of the Web, Audio & Video, eMarketing, and e-learning.

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ISAAC Instruments

Marketing Operation Director

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Stradigi AI

Digital Marketing Manager

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Maya HTT

Digital Marketing Strategist

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Action Media

Secondary Revenue Manager

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Music Media Factory

Founder

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Documedia Inc.

Developer & VP Operations

Awards


Here's some awards that I obtained during my professional life.

Social Media Marketing Leader 2020

Siemens Digital Industries Software

Top Marketing Automation 2019

Siemens Digital Industries Software

Top Marketing Program 2018

Siemens Digital Industries Software

Best Marketing Lead 2017

Siemens Digital Industries Software

Gold Record - Ghetto Love Song

Music Canada

Gold Record - Yalla Habibi Song & Video

Music Canada

Education & Training


I strive to learn everyday to stay at the forefront of the technology wave.

High School

Polyvalente
La
Seigneurie

Québec, QC

CEGEP

CEGEP
de
Limoilou

Québec, QC

College

Vancouver Institute of Media Arts

Vancouver, BC

 

Vocational Training


  • Certificate Artificial Intelligence - Korbit AI
  • Smart Contract Bootcamp - ChainLink
  • Marketing Pro Certificate - Siemens PLM
  • Report & Dashboard Specialist - Salesforce
  • Marketing Skills and Application - Sirius Decisions
  • Core Concepts in Channel Partner Marketing - Sirius Decisions
  • Channel Marketing for Partners - Sirius Decisions
  • Google Analytics Certification - Google
  • Google Adwords Certification - Google
  • Microsoft Certified Professional - Microsoft

Contact Me


Are you looking for an experienced digital marketing and multimedia expert?

Dominic Lachance
Phone: 514-553-5775
Email: macromind@gmail.com